Zeotap Wins Further Funding for CDP and ID+ Tools

Berlin-based customer intelligence platform (CIP) Zeotap has added another $18.5m in funding, which it says will boost investment in its customer data platform (CDP) and ID+ universal marketing identity products, and help it push further into its fourteen existing markets.

The money comes as an extension to a Series C funding round which had already raised $42m in July this year, and comes from growth-stage investor SignalFire, via its Breakout Fund.

Led by co-founders Projjol Banerjea and Daniel Heer (pictured L and R), CPO and CEO respectively, Zeotap was launched in 2014 and has additional operations in India and the USA. Adding to its existing business helping clients understand customers and predict their future behaviour, ID+ was launched in June, and promises marketing support in the post-cookie world through the establishment of a 'universal identity'.

The firm also announced the appointment of two marketing tech execs to its board: Chris Scoggins, former GM of Datalogix (now part of Oracle); and former Adobe VP of Corporate Development, Corporate Strategy and Strategic Partnerships Taylor Barada.

Web site: www.zeotap.com .