Seed Funds for Consumer Intelligence Platform Konnecto

Israel-based consumer journey analytics platform Konnecto has raised $3.5m in a seed round of funding, which it will use to increase its Data Science team and expand into new verticals and geographies.

Using machine learning, Konnecto's 'Reveal & Disrupt' platform gives marketers insight into their competitors' consumer journeys, while identifying threats and opportunities. Users can apply data science at the SKU level of consumers' anonymized digital footprints, in order to analyze their digital paths to purchase. The platform is used to provide competitive intelligence before launching a new product, and for customer acquisition and marketing strategy.

New funding has been led by TPY Capital, with participation from Differential Ventures, Magna Capital Partners, SeedIL Ventures and Hike Ventures. Erez Nahom (pictured), CEO of Konnecto, comments: 'We are very excited to announce our funding and are eager to expand the Konnecto team. Launching 'Reveal & Disrupt' is a major step in our company's vision to transform brands' consumer acquisition mindset, moving from optimization to disruption'.

Web site: www.konnecto.com .