ARN Launches 'Neuro Lab' Media Research Initiative

Australian Radio Network (ARN) has launched a neuroscience-based media research initiative, aiming to deliver a better understanding of consumer behaviour and provide new insights about audio.

ARN says the Lab's work will inform content creation, audience connection and commercial investment. Led by research and neuroscience specialist Shannon Bosshard and ARN's Director of Research and Insights Justin Stone, the lab will conduct studies and present findings to deliver ways for commercial partners to maximise impact and connection using audio.

Clients can access the lab to evaluate and optimise creative impact across radio, music and podcasts; and understand brand prominence in their category and how audio advertising can influence it. The lab's first study, 'Sound You Can See', was conducted across 2020 to explore how audio can influence consumer engagement, mood, and attitude towards brands.

ARN's CEO Ciaran Davis comments: 'The ARN Neuro Lab is the first in-house media facility of its type in Australia and demonstrates our commitment to helping our commercial partners maximise the impact of their investment in audio, while arming ARN with a better understanding for how radio, music and podcasts can be used together to meet the audio needs of all Australians'.

Web site: www.arn.com.au .