IRI Partners with 1010data for CPG Products

In the US, consumer data giant IRI and business intelligence provider 1010data have partnered to jointly develop new products and solutions to enhance CPG retailers' and manufacturers' use of data to drive growth.

IRI and 1010data will combine their platforms' CPG shopper data assets, media solutions, AI and machine learning technologies, collaboration tools, big-data harmonization capabilities, and embedded relationships. According to the firms, the result will enable CPG manufacturers and retailers to optimize their in-store and omnichannel performance, create more flexible supply chains, and design more efficient sales strategies.

1010 CEO Inna Kuznetsova says disruption from the pandemic has led CPG manufacturers and retailers to rely more than ever on real-time, reliable data and insights to optimize their strategies, so the combined skillsets of 1010data and IRI have never been 'more relevant' to clients' success. IRI President and CEO Andrew Appel, adds: '1010data's capabilities and long history of enabling internal and external data collaboration are a terrific complement to IRI's data and technology and will help our clients more effectively compete in the evolving CPG landscape'.

Web sites: www.iriworldwide.com and www.1010data.com .