ironSource Buys In-app Ad Measurement Firm SOOMAL

In Israel, in-app monetization measurement specialist SOOMLA has been acquired by app developer platform ironSource. Terms of the deal have not been disclosed.

SOOMLA's technology provides mobile app publishers with insight into the revenue they make from advertising, and which ads are placed in their app. The solution measures revenue per user, per segment, per cohort and per traffic source, delivering granular, impression-level data on tens of ad networks. App publishers can connect the data to their internal data warehouse, as well as to third party analytics and attribution platforms.

Following the acquisition, SOOMLA CEO Yaniv Nizan (pictured) and its team will join ironSource, and SOOMLA's solution will continue to be available to developers using other mediation services.

Omer Kaplan, co-founder and CRO at ironSource, adds: 'Our goal is to provide a comprehensive growth platform for mobile app developers. Every developer should be able to access best-in-class technology to better manage their app businesses, and with SOOMLA's technology, we aim to provide those insights both to apps that use our ad mediation solution and those that don't'.

Web sites: www.ironsrc.com and www.soomla.com .