Ipsos Names Philippines Country Manager

Ipsos has appointed Vicky Abad as Country Manager for the Philippines, replacing Marie Lee, who retired in December 2020 having led the business there for the past eight years.

Abad (pictured) joins with more than 30 years of market research industry experience. Most recently, she served as Chief Client Officer of Kantar Insights Philippines, before which she held leadership positions at Millward Brown, WorldPanel, TNS, Added Value and Nielsen Retail (then Dealer Pulse) in the Philippines, as well as Nielsen China. In addition, she has twelve years' client-side experience working at San Miguel Food Group and Splash Manufacturing Corporation, where she held leadership roles across marketing research and information services, corporate planning and new product development.

Suresh Ramalingam, CEO for South East Asia, comments: 'I am delighted to welcome Vicky to lead an important market for Ipsos. She is an effective business and people leader, and we look forward to continuing the business momentum we've been experiencing in the Philippines over the past year. I am positive that our level of client engagement and partnership will grow further together with our new services and capabilities'.

In her new role, Abad takes over from Lee, who joined in 2013 from TNS, where she held senior positions in the Philippines, Thailand and the US.

Web site: www.ipsos.com .