Pureprofile Hires Schellekens to Lead European Growth

Australia-headquartered digital research platform Pureprofile has appointed long-time Kantar Profiles exec Joris Schellekens as Sales Director, Mainland Europe, charged with leading the firm's growth plans across the region. He is based in the Netherlands.

Pureprofile collects consumers' profile data in exchange for rewards, and offers ad targeting, content strategy and research panel services. Schellekens (pictured) joins with nearly twenty years market research industry experience, including eight at Kantar Profiles (previously known as Lightspeed), where he served as Sales Director for the Netherlands office. More recently, he was CEO of Eindhoven-based full-service agency Markteffect, named winner of the MOA Marketing Research & Analytics Bureau 2020 award under his watch. Schellekens says he is excited to be moving back into the international world of research services, panels, and technology.

Commenting on the appointment, UK MD Tim Potter stated: 'Joris' passion and love of the industry is evident from the first time you speak to him, and it is clear that the clients he has worked with over the years share his view. I am delighted to have him join the team in what is a hugely exciting period of growth for Pureprofile in the UK and mainland Europe.'

Web site: www.pureprofile.com .