HG Insights Launches B2B Market Intelligence Product

US firm HG Insights has launched a technology product market intelligence solution, based on insights from millions of verified technology installations worldwide.

The Santa Barbara, California-based company, which recently received a 'significant growth investment' from Riverwood Capital, was founded in 2010 and has offices in the US and UK. Its new Market Intelligence product taps data on what tech products companies have installed, what they spend on their tech stack by product category, and the contract terms associated with their IT purchases.

This trio of data sets powers detailed, customizable views of the entire installed technology ecosystem, to enable strategy teams to size their markets by tech solution, IT spend budget, region, industry and several other factors. The firm says product teams can use the solution to gain insights on market trends and competitors and confirm demand for their product, as well as the size of their Go-To-Market opportunity. Sales and marketing teams can use it to obtain account information, optimize sales territories, and target the accounts with the highest propensity to buy.

Rana Kanaan (pictured), EVP of Product, comments: 'With our actionable market intelligence offering, we are giving our customers the ability to customize their market views by the attributes they care about most and operationalize intelligence for their revenue teams. This allows them to allocate resources more effectively, prioritize the right product initiatives, and give their sales and marketing teams the account details they need to pursue the best opportunities'.

Web site: www.hginsights.com .