Porterhouse Hires Former Cello Health Insight Director

In the UK, medical communications and insights research agency Porterhouse Medical Group has appointed former Cello Health Insight exec David Eatwell as a Director of its internal research consultancy, Porterhouse Insights.

Founded in 2002 and with a team of 77 based in the UK and US, Porterhouse offers a range of medical communications, publication planning and insights services. Its Porterhouse Insights division uses behavioural science - from applying theoretical principles to exploring the human motivations that drive behavioural change - to generate insights across the product life cycle. Last year, the company was acquired by healthcare communications and consulting agency imc group.

Eatwell (pictured) joins after nearly two years as a director at Cello Health Insight, before which he headed up the Quantitative Centre of Excellence for Consulting at McCann Health (previously Double Helix, where Eatwell had worked for a decade). Earlier, he was a Research Chemist at Novartis in Switzerland.

Commenting on the appointment, Porterhouse Insights MD Fabrice Allum says: 'I am delighted that someone of David's calibre is joining the Porterhouse Insights team. Following a tremendous year, where we have broken new ground in terms of clients and methodologies and become part of imc group supported by WPE, we are looking to expand the reach of our smarter Insights solutions. David, with his innovative approaches and problem-solving mindset will help us deliver these to our clients and support their business decisions through these challenging times'.

Web site: www.porterhousemedical.com .