Comscore and Ipsos in Mexico Audience Measurement Pitch

Comscore and Ipsos have jointly pitched for a contract to work with Mexico's media research council, the Consejo de Investigacón de Medios (CiM).

The pitch allowed that competing firms could present their services in them same proposal when they complemented each other at different stages in the RFQ for a research project. If successful in their bid, the two firms plan to offer daily information, with more than five thousand variables used to understand in depth behavior of consumers on television, smartphones and tablets, among other screens, while obtaining categories based on interests (sports, food, technology, finances, etc.), going beyond age and gender demographics.

Comscore Chief Revenue Officer Carol Hinnant says that Mexico represents a strategic market for her firm, as it continues to grow its global footprint in cross-platform measurement. Jorge Vargas, CEO of Ipsos in Mexico, adds: 'With a great knowledge of the Mexican market, its challenges and opportunities, we will join forces to measure audiences with a people-centered vision.'

Web sites: www.comscore.com and www.ipsos.com .