PreciseTarget Adds Apparel and Fashion Targeting Tool

Retail data science company PreciseTarget has launched ConsumerInsights, a new service promising apparel and fashion brands in-depth knowledge of their existing customers and their best acquisition targets.

Founded in 2016 by CareerBuilder creator Rob McGovern (pictured), PreciseTarget uses data science to profile and predict the Retail Buying Taste of 'every' US consumer, helping brands and retailers use and enhance their customer information to identify and target new customers with the best potential. More than 60 million new SKUs are added each day to a database of 5 billion retail transactions, providing profiles on 200 million US shoppers.

The new service gives retailers and wholesale brands cloud-based access to this data set, with a full suite of tools to analyze, segment and activate audiences and target groups for digital marketing outreach. The firm says this can sharpen marketing campaigns driven by preference scoring; improve the impact of omnichannel digital marketing; and personalize experiences and offers for each customer.

Mc Govern says the launch gives clients 'the data and tools to uncover thousands of pieces of information on each and every one of their customers'. He adds: 'We only use pseudonymized identities, making us the first insights service designed for CCPA compliance. Our trusted intermediary partner, Neustar, pseudonymizes all identities, and handles confidential data exchanges with our customers'.

The company is on the web at www.precisetarget.com .