IVP and Shimmer Partner for Biometrics Launch

Mobile MR specialist IVP Research Labs has partnered with wearable insights tech firm Shimmer Research to launch a new biometrics solution, NeuroLynQ, using GSR and ECG readings to measure participant engagement and attention levels during in-person research.

IVP provides tech labs in facility, in-field and online to help researchers gain deeper insights and provide 'compelling visualization' - solutions include usability, eye tracking and neuromarketing. The company works across the US, Europe and Canada where it boasts a large network of research facility partners. Shimmer, which is based in Dublin, Ireland, manufactures sensors and provides wearable technology for neuromarketing, and for clinical and academic research.

The firms, who unveiled IVP NeuroLynQ last week at the QRCA annual conference, say the solution is 'ideal for focus groups and large audiences of up to 45 people'. According to IVP President Bob Granito, the new tool 'will allow researchers to see consumers' reactions beyond verbal communication and body language and give them a real-time analysis of how the respondents arousal and attention change throughout the research'. Shimmer Americas President Geoffrey Gill adds: 'Together, we have the necessary infrastructure and technical expertise to support a seamless deployment of NeuroLynQ technology to neuromarketing researchers in the US and Europe. This user-friendly tool will allow researchers to adopt biometric measurements with ease and confidence'.

Web sites: www.ivpresearchlabs.com and www.shimmersensing.com .