Launch for GeoProve Location Verification Platform

In the UK, the co-founders of outdoor advertising company Primesight have launched a tag-based mobile location verification platform called GeoProve.

Naren Patel and Matt Teeman, who sold Primesight to outdoor media firm Global in 2018, have launched GeoProve to provide analysis and authentication of the accuracy and quality of location-based mobile advertising campaigns. The pair say the platform works in a similar way to online verification tags, with the tags being added to any ad creative that can run a JavaScript or image tag.

The self-service solution is designed to detect any campaign configuration issues and bad data points. It produces two scoring metrics: The Location Health Score (LHS), which determines how many impressions were within the specified POI; and The Location Supply Score (LSS), which detects any issues within the data. GeoProve also provides an Overall Campaign Score (OCS) - combining the two.

Patel comments: 'Location data is an extremely valuable data source within mobile and OOH advertising with yields and usage on the rise. In founding GeoProve, we saw a significant opportunity to provide an important verification role in the industry'.

Web site: www.geoprove.io .