Goossens Returns to Kantar Belgium

In Belgium, Pieter Goossens has returned to Kantar as Senior Director, Technology and Digital Lead.

Goossens (pictured) re-joins the company with seventeen years' insights experience, the past two and a half spent at animal health and agriculture research specialist Kynetec, where as a senior director he designed and executed the growth strategy for Kynetec b² (previously Market Probe Europe). During this time, he led B2B and B2C cross-sector business development and co-shaped the Global Group Innovation team. Prior to this he served as Kantar's Business Development Manager in Brussels, spent more than six years as a Research Consultant at GfK, was a Brand Manager at Alken-Maes (Heineken), and an Analytic Consultant at Nielsen. In addition, he serves as a member of the Board of Directors and Taskforce Communication at market research network CUBE.

In his new role, Goossens is tasked with driving commercial success through intelligence technology and consulting. 'I'm really happy to re-join Kantar. I believe the firm's vision and offering with Kantar Marketplace and other agile technology-led solutions is the way forward and really enables to partner with clients to answers their needs in a fast and efficient manner', Goossens states.

Web site: www.kantar.com .