Ad Practitioners Buys Product Feedback Firm Knoq

In Puerto Rico, digital media platform Ad Practitioners has acquired data tech company Knoq, which matches consumers with 'real people' providing guidance and feedback on products and services. Terms of the deal were not disclosed.

Knoq recruits, trains and guides representatives to go out into their own neighborhoods and talk to people about products and services that can improve their lives. According to Ad Practitioners, when combined with its own portfolio, Knoq's data and technology will enable it to better reach consumers in new ways, while expanding its ability to develop and launch tailored, data-driven consumer experiences. In addition, Ad Practitioners says the acquisition will help it build deeper relationships with its audiences through the use of data to understand consumer intent.

As part of the deal, Knoq's senior team has relocated to Puerto Rico and joined Ad Practitioners. Kendall Tucker (pictured), founder of Knoq, comments: 'We built data and technology that facilitated 10,000,000 interactions and 6,000,000 in-person conversations. In the coming months, we'll be layering our technology onto Ad Practitioners' suite of sites and using data to solve consumer problems that put people first. Our combined technologies will allow us to build genuine relationships with consumers and continue building AP into a truly exceptional company.'

Web sites: www.adpractitioners.com and www.knoq.com .