Numerator Launches 'Sweet Treat Tracker'

In the US, consumer insight specialist Numerator has launched the Sweet Treat Tracker, which monitors omnichannel sales trends across the 'indulgence' category.

Formed through the merger of Market Track and its subsidiary InfoScout, and headquartered in Chicago, Numerator connects purchase data from its OmniPanel service with path data, to deliver a view of the consumer shopping and purchase experience. The new Sweet Treat Tracker monitors trends across the sales of items such as candy, bakery sweet goods, frozen desserts and ice cream, packaged cookies and snack cakes.

The tracker reports an index of year-on-year category sales, with data for the past thirteen months; monthly sales indices for the top treat categories year-on-year; and treat sales by channel, including purchases made online, at gas and convenience stores, and at drug stores. It is updated bi-weekly with year-to-date omnichannel sales data, and the online tracker also includes wine and liquor.

The firm, which is led by CEO Eric Belcher (pictured), is online at www.numerator.com .