Location Data Firm SafeGraph Raises $45m

US-based geospatial data provider SafeGraph has raised $45m in a Series B round of funding, which it will use to offer new ways for customers to buy data, and to roll out its model in the UK in April.

SafeGraph's points of interest and mobility datasets cover business listings, building footprints and aggregated foot traffic data for thousands of brands in the US and Canada. Organizations use this data to understand how local landscapes change, and how this impacts behavior such as travel, leisure and shopping. Separately, in response to the impact of the pandemic, SafeGraph created a community of more than 7,000 data scientists who have been collaborating on numerous geospatial projects.

New funding has been led by Sapphire Ventures. SafeGraph CEO Auren Hoffman (pictured) comments: 'We're incredibly excited to partner with Cathy Gao and the Sapphire Ventures team. Cathy brings a wealth of knowledge to the table that will be invaluable while navigating and discovering new markets of data buyers. And Sapphire has deep experience in investing in data businesses. Their team understands what it takes to build category-defining companies'.

Web site: www.safegraph.com .