Extra Funds for Enterprise CDP ActionIQ

New York-based enterprise customer data platform ActionIQ has extended its Series C round of funding, bringing the total raised to $100m. The new investment will be used for further research and development to increase the platform's enterprise capabilities.

ActionIQ is used by enterprise marketers, analysts and technologists to capture and use their customer data - online and off-line, from e-mail, CRM and clickstream - to build and launch personalized marketing campaigns. Clients can use the platform to design, deploy and measure individualized customer experiences across 'all' channels, without writing code.

Early last year, the firm announced it had raised $32m in its series C round of funding, earmarked for sales, marketing and product R&D activities. Commenting on the additional investment, founder and CEO Tasso Argyros (pictured) said: 'The additional funding will allow us to double down on our market-leading product while aggressively expanding our sales, marketing, and customer success functions to capture the torrent of demand that is coming our way'.

Web site: www.actioniq.com .