Extra Funds for Experience Management Firm AnyRoad

In San Francisco, experience management firm AnyRoad has raised $10m in an oversubscribed Series A-1 financing round, which it will invest in R&D to advance its data, insights, and machine learning products, and double its headcount in engineering and sales.

AnyRoad helps clients use real-time data to deliver experiences, from live streams and virtual to in-store activations and more. The platform helps understand how these engagements drive changes in brand perception, purchase behavior and consumption habits, and ultimately drive loyalty and revenue. The firm also offers an AtHome product, which helps marketers to plan, execute and measure the impact of virtual and hybrid experiences at scale.

New funding has been led by Andreessen Horowitz and Runa Capital, with participation from previous investors Rally Ventures, Precursor Ventures and Day One Ventures, and brings AnyRoad's total Series A funding to $19.2m. David Ulevitch of Andreesen Horowitz comments: 'AnyRoad has emerged from the pandemic stronger than ever, and we are excited to deepen our partnership with the team, as they build a category-defining enterprise software company'.

The company, which is led by CEO and co-founder Jonathan Yaffe (pictured), is online at www.anyroad.com .