Targeting Specialist Fanplayr Expands to UK

Real-time targeting specialist Fanplayr has opened UK offices in London and Manchester, and has made three senior appointments for its new UK team.

With headquarters in Palo Alto, California, Fanplayr has developed a cloud-based platform using behavioural data, machine learning and AI to help eCommerce sites understand visitors' intent, and then deliver real-time, targeted messages and offers to specific segments. Last December, the company launched a feature called Product Recommendations, analysing customers' online eCommerce activity and recommending other relevant products and services. The firm then added Personalized SMS to its suite of products, for targeting lead generation and online shoppers.

It has now appointed former Rocket Fuel MD Andy McNab (pictured) to lead its new UK operation in the role of Vice President of EMEA, after positions at Microsoft and AOL. Dave Hendry joins as Regional Sales Director, having previously held senior positions at JOE Media and Rocket Fuel; and Jessica Biddle has taken the role of Head of Customer Success, after leading and developing teams at MiQ and Centro.

Simon Yencken, Fanplayr CEO and co-founder comments: 'We are excited to welcome Andy McNab and his team to Fanplayr. Andy brings a wealth of knowledge and value as an experienced leader in e-commerce and Adtech. We have high expectations for the UK in terms of notable global brands, enterprise customers, and expanded revenue for Fanplayr'.

Web site: www.fanplayr.com .