Major Investment for Ratings Firm Feed It Back

In the UK, foodservice sector customer ratings specialist Feed It Back has received a 'multi-million pound' investment from telecoms entrepreneur James Palmer, who becomes majority shareholder. The firm will expand its team and create new products and services.

Feed It Back was launched by husband-and-wife team Carlo and Julia Platia (pictured) in 2008, who had previously run their own cocktail bar and restaurant, and its dashboard software is used by cafes, bars and restaurants including Las Iguanas, Fridays and GBK to rate customer experience using their own assessment criteria. The dashboard shows how clients are performing overall, by region and venue, and highlights possible improvements.

The Platias will retain a minority shareholding in the company and Carlo remains CEO, with an unchanged management team, while joining the board of a newly formed holding company. He comments: 'With the hospitality industry now planning to reopen its doors in the coming weeks it will be more important than ever to monitor and engage with customers to ensure a great experience. This new investment is perfectly timed to allow us to double the size of our software development team and create more new products and services that help better inform our growing UK customer base'.

Palmer, who becomes Executive Chairman, says the cash will help the firm's 'excellent management team [to] take a fast-growing business and supercharge it into a dominant position in the UK market'. He adds: 'It also opens the prospect of future expansion opportunities overseas. It's a great UK tech success story - and that story is only just beginning'.

Web site: www.feeditback.com .