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Questback Becomes Tivian
New York-based enterprise-level employee and customer experience management (XM) company Questback has been renamed Tivian, and says it aims to 'reinvent the XM category'.
 Questback, which began in 2000 as a Norwegian survey tech firm, and merged with German panel and survey software firm Globalpark in 2011, helps clients capture insights from their employees, customers, and the market using a combination of AI, predictive analysis, big data, IoT, MR and biometric indicators to collect and analyse data to improve employee and customer experiences. Ipsos acquired a 10% stake in the business in 2019.
The new name, Tivian was already one of several domain/company names within the group and was selected after an internal evaluation process.
CEO Frank Møllerop (pictured) told online publication marktforschung that Tivian aims to reinvent the XM category and evolve it into 'something more dynamic and powerful' called Intelligent Experience Management (XI), with a focus on employee intelligence, customer intelligence, and governance, risk, and compliance solutions, such as the firm's whistleblowing solution. He added in a statement: 'Tivian enables companies to close the loop, providing the power to act through its unique combination of technology, analytics, vision, and people. Our approach unlocks tremendous competitive advantage and opens up a completely new, growing market for us'.
The company, which also has offices in Houston, London, Berlin, Oslo, and Cologne, is online at www.tivian.com .
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