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New Sales and Marketing Leader for TNSMI/CMR
TNS Media Intelligence/CMR has announced the appointment of Thomas Rocco as executive vice president, sales and marketing. He will also lead the activities of TNSMI/CMR's client service group.
Rocco has more than 20 years experience in the media industry, much of it building and leading sales, marketing and service teams. Prior to joining TNSMI/CMR, he served as president of the College Television Network (CTN), where he led the network to a position of prominence in the cable industry before selling it to MTV Networks. Prior to this he successfully ran the sales and business development divisions at Discovery Communications, and worked in sales and marketing roles at other leading media companies such as NBC-TV Network, WNYW (Fox Television), and ABC Radio Network.
'We are very happy that Tom is joining TNSMI/CMR', says Steven Fredericks, president and CEO of TNS Media Intelligence/CMR. 'The exceptional leadership and business expertise he brings to the organization, along with his reputation as a sales visionary, will help solidify our commitment to delivering the highest quality information solutions to our clients, and will ensure the continued advancement of the TNS Media Intelligence/CMR brand in the marketplace'.
TNSMI/CMR collects occurrence and expenditure data on more than 1.9 million brands spanning 20 media, and is headquartered in New York City. It is online at www.tnsmi-cmr.com
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