Gazepoint Adds Biometric Capabilities to Eye Tracker

In Canada, eye tracking technology provider Gazepoint Research has introduced a new system to capture biometric signals - such as heart rate, galvanic skin response (GSR) and a user-controlled analog input - for marketing feedback response.

Gazepoint has developed products for marketing research, teaching and research, corporate R&D, and the medical profession. Its new Gazepoint Biometrics system offers full integration and synchronization with existing Gazepoint systems, including eye trackers and Gazepoint Analysis software, to combine eye tracking and physiological data.

This hardware includes a feedback response dial module and a two-finger module that connect to a computer through USB. The feedback response dial allows users to provide real-time marketing feedback by turning a dial to indicate the user-perceived level of engagement at any time; while the two-finger probe module fits on either the left or right hand, without the need for adhesive sensors on the head or body. Along with heart rate and skin response (GSR/EDA) from the new system, the Gazepoint eye-tracking suite can also provide gaze position on a variety of media, such as images and videos, as well as pupil diameter, blink rate, and more.

CEO Craig Hennessey (pictured) says that Gazepoint Biometrics hardware makes it easy to acquire data for neuromarketing studies.

Web site: www.gazept.com .