NZ's Futurescape Becomes Imagine Research

New Zealand-based specialist product development and sensory evaluation business Futurescape has been renamed Imagine Research.

The firm is owned by full-service agency Glasshouse Consulting, and its offer includes both full service and field-only sensory research.

The business is run by General Manager Christine O'Sullivan (pictured), who joined last year from food manufacturer / distributor Goodman Fielder, where she served as Insights and Innovation Manager, involved in product development launches. She spent the previous nine years at WPP-owned market and social research company Colmar Brunton; latterly heading up the Sensory Research team.

Commenting on the re-brand, Paul Epplett, Head of Research Innovation, said: 'Christine has wrapped her client-side expertise around our holistic view of consumer decision making to give a stronger commercial focus to our tools. The name Imagine Research better reflects the values of inspiration and creativity, supported by critical thinking that all research should strive for'.

Web site: www.imagineresearch.co.nz .