YouGov Appoints Global Automotive Leader

YouGov has appointed Suzanna Mitrovich as Global Sector Head of Automotive. She worked previously as Global Client Success Director and Business Unit Leader at MaritzCX parent firm InMoment.

Mitrovic (pictured) brings more than twenty years of industry experience to the role, in which her first task will be to enrich the firm's data and research tools in the sector. She worked at Maritz Research and then MartizCX / InMoment, for a total of seventeen years. YouGov says the hire is part of its strategy to apply its data and tools in a wider range of industries: it has recently hired Tamara Alesi and Jules Newby to work among media owners and content providers, Nicole Pike to head up the esports and gaming sector, and Eva Stewart and Oliver Rowe to expand its presence in travel & tourism, and leisure & entertainment respectively.

Frank Saez, YouGov's Global Head of Sector Experts, comments: 'For too long, marketers, insights managers and brands in the automotive industry have had to rely on monolithic data that can only provide an out-of-date snapshot of how consumers think and behave. We are changing the game completely. YouGov has the best connected data set in the world which gives a granular view of people's attitudes and behaviours. With Suzanna now on board, everyone in the industry can make full use of our insights'.

YouGov has operations in the UK, North America, Mainland Europe, the Nordics, the Middle East and Asia Pacific, and is online at www.yougov.com .