LiFE Founder Named STRAT7+ Senior Business Advisor

In the UK, business strategy specialist STRAT7+ has appointed LiFE founder Michael Fisher as Partner and Senior Business Advisor.

STRAT7+ is part of marketing and customer analytics consultancy STRAT7, launched in 2019 by insight and analytics agencies ResearchBods and Bonamy Finch together with start-up LiFE, with offices in London, Amsterdam, Leeds, New York, Singapore, Stockholm and Sydney. Building on existing group capabilities in data collection, analytics and insight, STRAT7+ supports companies which want to create and deploy a strategic brand and insight-driven growth plan.

Fisher (pictured) brings to the new role more than twenty years' experience in customer analytics and data strategy, working in both client-side and agency roles. He currently serves as Customer Analytics Director at STRAT7 Bonamy Finch, before which he worked for data strategy firm ConversationGlue as a Data Scientist, and was Chief Futurist at intelligence-led marcoms agency Indicia.

In his new role, Fisher will use disparate data sources to identify specific customer behaviour that will inform personalised engagement opportunities for clients. Commenting on the appointment STRAT7+ CEO Martin Hörnqvist said: 'Michael brings a significant level of skills and experience in customer analytics and data innovation that will enable our clients to maximise their customer value, quickly and efficiently. We look forward to having him on board'.

Web site: www.strat7.com .