Smartly.io Buys Ad Creative Analyst Viralspace.ai

Social media advertising automation platform Smartly.io has acquired US-based artificial intelligence-driven ad creative insights specialist Viralspace.ai, for an undisclosed sum.

Built by Stanford University graduates Hiro Tien (pictured), Apoorva Dornadula, and Michelle Lu, Viralspace.ai builds custom machine learning models to tag the creative elements for each brand and understand the factors that drive conversions, and then predicts performance of ads before they are posted. The platform can be used to understand the best colors, objects, compositions, and keywords for the brand, and segment insights by audience and/or product.

Smartly.io says that by combining its own advanced AI and machine learning creative capabilities with Viralspace's digital ad automation platform, brands can make decisions about their ad creative with an 'unmatched level of bespoke insights'. Kristo Ovaska, CEO and co-founder, Smartly.io, claims that with the acquisition, his firm is gaining a tailored solution that can help drive greater creative intelligence to a 'degree of sophistication unseen elsewhere in the market'.

Tien, CEO and co-founder, Viralspace.ai, adds: 'For the first time, brands have an opportunity to understand precisely what will resonate with consumers within the most powerful part of their ad: the creative. Combining our solution with Smartly.io's platform gives our customers a major advantage to compete, delivering more effective and engaging ads.'

Web sites: www.smartly.io and www.viralspace.ai .