Launch for New Healthcare Product Adoption Offer

In the US, specialist healthcare ad agency PRECISIONeffect has launched a data-driven discipline called INFLECTIONeffect, which combines proprietary and third party data, research insights and expertise to determine when to invest in product adoption.

The new discipline comprises four stages. The first, Precision Target Profiling, is used to identify the physicians most likely to prescribe and the patients most likely to benefit from novel treatments. Inflection Point Mapping then helps develop a model that maps the behavioral goals that will most impact a brand's growth, and Pinpoint Execution is used to understand the most effective and efficient message and media mix, both at the segment and individual HCP level. Finally, Agile Adjustment uncovers how tactics are performing and provides the ability to change and optimize tactics as market conditions change.

EVP and MD Lauren Westberg (pictured) comments: 'INFLECTIONeffect changes the decision-making process from largely subjective to highly objective. Our clients are now able to allocate resources knowing that they are being applied in a way that will drive adoption. INFLECTIONeffect offers clients the most effective, advanced approach which can begin prior to launch and continue through the entire commercialization life cycle'.

The firm, which has offices in Boston, Los Angeles, London, is online at www.precisioneffect.com .