| |
April Showers Boost National Geographic
comScore Media Metrix has announced the Top 50 US Internet Properties for the month of April 2004, based on an active online population across home, work and university PCs of 155.1 million people. The biggest gaining web property was NationalGeographic.com, with Americans keen to read up on near-earth meteors among other features.
The top 5 properties held their places from March, while News Corp. Online and AmericanGreetings Property showed the biggest rises.
With a gain of more than 3 million visitors, News Corp. Online jumped 10 spots to number 27, largely as a result of increased traffic to Fox News and American Idol sites. Easter and early Mother's Day cards helped boost AmericanGreetings Property 8 spots to number 30: E-Cards was generally the top gaining category with nearly 40 million visitors in April, a 16% increase, and Hallmark.com the biggest gaining site in the category, up c.40%.
The Religion category saw an 11-percent increase in visits, with big gains for LDS.org (up 82%), TheInterviewWithGod.com (34%) and GospelCom.net (31%). Flowers, Gifts & Greetings also grew 11 percent with nearly every major site in the category experiencing an increase in visitors in April.
The comparison shopping category saw a 9% increase to nearly 37 million visitors in April, pushed by Google's decision to add its Froogle service to the Google home page - Froogle's visits were up 170%, putting it in the top 5 for the category.
According to Peter Daboll, president and CEO of comScore Media Metrix, April 'also saw the Web show its utility as a creative promotional vehicle, with a number of campaigns such as Burger King's 'Subservient Chicken' and HotJobs' 'Career Makeover,' drawing millions of visitors'. The latter promotion boosted the site by 40%, and the former drew nearly 1.5 million visitors to SubservientChicken.com in April, while Comedy Central gained 36% after running the '100 Greatest Stand-ups of All Time'.
In addition to the articles on near-earth meteors, NationalGeographic.com's views on Daylight Savings Time and this year's arrival of cicadas helped pull in an audience of 3.6 million unique visitors - up 86% - making it the top gaining Web property in April. Also in the top ten, MLB.com and NFL Internet Group grew 45 and 37% respectively, with the beginning of the Major League Baseball season and the NFL Draft.
In the ad focus ranking, AOL climbed 4 places to assume the number 4 position, while Tribal Fusion jumped 3 places and over 2.6 million visitors to claim the number 11 ranking.
Top
50 Properties,
April 2004
Unique Visitors
(000)
|
| Rank
- Property
|
Unique
Visitors(000) |
| Total
Internet Users
|
155,130 |
| 1
Yahoo! Sites
|
113,190 |
| 2
Time Warner
Network |
111,750 |
| 3
MSN-Microsoft
Sites |
110,121 |
| 4
Google Sites
|
65,996 |
| 5
eBay |
60,106 |
| 6
Amazon Sites
|
39,083 |
| 7
Terra Lycos
|
38,390 |
| 8
About/Primedia
|
38,263 |
| 9
Excite Network
|
29,047 |
| 10
Viacom Online
|
28,020 |
| 11
Verizon Communications
Corp. |
24,135 |
| 12
CNET Networks
|
24,041 |
| 13
The Weather
Channel |
23,907 |
| 14
Walt Disney
Internet Group
(WDIG) |
23,542 |
| 15
Real.com Network
|
22,713 |
| 16
Symantec |
21,422 |
| 17
Monster |
20,107 |
| 18
Shopping.com
Sites |
19,643 |
| 19
Expedia Travel
|
17,696 |
| 20
SBC Communications
|
17,366 |
| 21
Gorilla Nation
Media |
17,255 |
| 22
Ask Jeeves
|
17,247 |
| 23
iVillage.com:
The Womens
Network |
17,082 |
| 24
AT&T Properties
|
16,929 |
| 25
EA Online |
16,618 |
| 26
Gannett Sites
|
15,678 |
| 27
News Corp.
Online |
15,500 |
| 28
CareerBuilder
LLC |
15,262 |
| 29
InfoSpace
Network |
14,698 |
| 30
AmericanGreetings
Property |
14,356 |
| 31
Wal-Mart |
14,131 |
| 32
Tickle Inc.
|
14,077 |
| 33
Sony Online
|
13,993 |
| 34
ORBITZ.COM
|
13,768 |
| 35
Cox Enterprises
Inc. |
13,688 |
| 36
eUniverse
Network |
13,569 |
| 37
Classmates.com
Sites |
13,269 |
| 38
Weatherbug.com
Property |
13,022 |
| 39
Trip Network
Inc. |
12,027 |
| 40
Bank of America
|
11,800 |
| 41
Vivendi-Universal
Sites |
11,775 |
| 42
Travelocity
|
11,739 |
| 43
United Online
Inc. |
11,532 |
| 44
Adobe Sites
|
11,409 |
| 45
Comcast Corporation
|
11,165 |
| 46
Earthlink
|
10,892 |
| 47
Dell |
10,839 |
| 48
IRS.GOV |
10,747 |
| 49
Apple Computer
Inc. |
10,743 |
| 50
Hewlett Packard
|
10,657 |
Top
Ten Gaining
Categories
by Unique
Visitors
April 2004
vs. March
2004 |
| |
Mar-04(000)
|
Apr-04(000)
|
%
Change |
| Total
Internet Users
|
154,051
|
155,130
|
1% |
| E-Cards
|
34,259
|
39,707 |
16% |
| Teens
|
23,937
|
27,283
|
14% |
| Classifieds
|
32,233
|
36,581
|
14% |
| Humor
|
28,110
|
31,363
|
12% |
| Retail-Flowers/Gifts/Greetings
|
25,964
|
28,749
|
11% |
| Religion
|
10,001
|
11,056
|
11% |
| Careers
|
42,045 |
45,971 |
9% |
| Retail-Movies
|
14,324
|
15,567 |
9% |
| Retail-Comparison
Shopping |
34,057
|
36,979
|
9% |
| Retail-Home
Furnishings
|
19,869
|
21,083
|
6% |
| |
Top
Ten Gaining
Properties
by Percentage
Change in
Unique Visitors*
April 2004
vs. March
2004
|
| Property |
Mar-04(000)
|
Apr-04(000)
|
%
Change |
Rank
by
Unique Visitors
|
| Total
Internet Users
|
154,051
|
155,130
|
1%
|
N/A |
| NATIONALGEOGRAPHIC.COM
|
1,958
|
3,646
|
86%
|
189 |
| Carsdirect
Sites |
3,161
|
5,008
|
58%
|
141 |
| MLB.COM
|
5,477
|
7,927
|
45%
|
71 |
| NFL
Internet Group
|
5,648
|
7,751
|
37%
|
74 |
| General
Mills |
2,007
|
2,754
|
37%
|
245 |
| Hallmark
|
4,775
|
6,522
|
37%
|
100 |
| Meredith
Corporation
|
3,886
|
5,191
|
34%
|
135 |
| Buy.com
Sites |
2,314
|
3,087
|
33%
|
220 |
| International
Data Group
|
3,281
|
4,272
|
30%
|
167 |
| CRAIGSLIST.ORG
|
2,476
|
3,183
|
29%
|
210 |
| |
Ad
Focus RankingUnique
Visitors (000)
Total US -
Home, Work
and University
Locations
April 2004
Source: comScore
Media Metrix
|
| Rank |
Property |
Unique
Visitors
(000) |
Reach
% |
| |
Total
Internet Users
|
155,130
|
100%
|
| 1 |
Yahoo!
|
110,436
|
71%
|
| 2 |
Advertising.com**
|
105,772
|
68%
|
| 3 |
MSN
|
99,829
|
64%
|
| 4 |
AOL
|
86,376
|
56%
|
| 5 |
YAHOO.COM
Home Page
|
73,413
|
47% |
| 6 |
GOOGLE.COM
|
64,433
|
42%
|
| 7 |
Google
Web Search
|
60,496
|
39%
|
| 8 |
Yahoo!
Search |
60,191
|
39%
|
| 9 |
Yahoo!
Mail |
54,880
|
35%
|
| 10 |
MSN.COM
Home Page
|
52,980
|
34%
|
| |
All four tables are Total US Home, Work and University Internet Users, Source: comScore Media Metrix. ComScore's web site is at www.comscore.com
|
