Invoca Buys Call Tracker and Analyst DialogTech

In the US, conversation intelligence provider Invoca has acquired call tracking and analytics specialist DialogTech for an undisclosed sum.

DialogTech's platform analyzes calls to create an understanding of marketing performance. Its attribution data helps marketers to invest in campaigns that drive calls, as well as the conversion technology needed to convert callers into customers.

With the acquisition, Invoca says it is on track to exceed $100m in revenue. As part of the transaction, DialogTech last week sold its digital marketing dashboard, report and visualization business Swydo back to its co-founder Jeroen Maljers.

Invoca CEO Gregg Johnson (pictured), who will lead the combined team, says the buy strengthens Invoca's AI-powered conversation intelligence platform, adding: 'Together, we will empower marketing, sales, and eCommerce teams to optimize digital and human buying experiences and accelerate revenue growth'.

Web sites: www.invoca.com and www.dialogtech.com .