StackAdapt Launches Ad Forecasting Tool

In Canada, self-serve programmatic advertising platform StackAdapt has released a tool called Forecasting, to enable advertisers to see the estimated audience size, unique users, and daily impressions they could reach with their allotted budget.

StackAdapt's platform is used to plan and manage data-driven digital advertising campaigns across all devices, inventory and publisher partners. The firm's new Forecasting feature, added to its Planner solution, allows advertisers to input target geography, audience demographics and inventory to see the eCPMs (effective cost per mille - ie, how much an advertiser pays for an ad space per unit of 1,000 ad impressions) unique users that the campaign can generate based on those parameters.

Vijay Sridharan (pictured), Director of Product, comments: 'Our clients wanted a planning feature that provided more insight into their campaign's spending potential and scalability, while helping them identify and reach the right audience in their target demographic. With this new tool, we provide deep insights into your campaign before you even spend a dime'.

Web site: www.stackadapt.com .