Reality Mine and Rippll in Transaction Data Deal

In the UK, mobile research tech firm RealityMine and transaction measurement services firm Rippll have partnered to allow clients single source access to digital behavioural capture and transaction data from Rippll's Open Banking technology.

The partnership will allow clients to measure the digital behaviour of users alongside their spending patterns - as seen in confirmed financial transactions - delivering insight into the impact of online activity on real world spend.

Rippll CEO Doug Chisholm (pictured) comments: 'We are very excited by the partnership as we believe that the combination of user behaviour with actual spend data makes for the holy grail in consumer analytics. Knowing exactly what consumers bought before and after key user journeys online, in apps and in the real world finally gives marketers the whole picture to fully understand their consumer and know how to serve them better'.

Web sites: www.realitymine.com and www.rippll.com .