Ipsos Hires Western Australia Leader

Ipsos has appointed Brad Hyde as Director of its Perth office, leading the business in Western Australia.

Hyde (pictured) brings twenty years' experience in MR, customer insights and advertising in Perth, Melbourne and Sydney, from both supply and client sides. Prior to joining he ran his own insights and strategy consultancy in Perth working in the aged care, mining, finance and advertising sectors; and earlier he worked at creative agency 303 MullenLowe as a Strategic Planner, Metrix Consulting as a Business Director, and spent a decade as Associate Director at Sweeney Research.

His new role will include working with clients to assess market potential and interpret trends, develop and build brands, create long-term relationships with their customers, evaluate communications and measure public opinion.

Ipsos Australia and NZ CEO Simon Wake says of the hire: 'Our Perth office holds an important position in the Australian operations of Ipsos and Brad brings a wealth of experience and skills to this role. He will lead our Western Australian operations, to further build awareness for Ipsos, develop new relationships with client partners and contribute to the growth and success of the business'.

Web site: www.ipsos.com .