Rival Upgrades Chat Engine, Grids and Other Features

Canada-based Rival Technologies has announced a range of updates to its research platform aimed at streamlining and simplifying the gathering of consumer insights.

The firm is part of the Reid Campbell Group and sister company to Reach3 Insights.

Upgraded chat engine features allow users to rapidly test and validate new concepts, while complex pack, concept and ad testing challenges can be handled by the platform's sophisticated conditional branching and randomization workflows. The firm says its authoring engine allows creation of these complex workflows via an intuitive interface allowing simple addition and randomization of blocks of questions and concepts, with options to show specific respondents a controlled subset of the full range of ideas.

The updates also include 'Next-Gen Grid Questions', optimized for mobile, which do away with traditional grids that 'jam pack multiple questions into a matrix style view creating a terrible respondent experience'. Rival says it has 'reimagined the grid question and made it conversational', adding 'Users still get to ask the same questions in a randomized way, now with the end user in mind. Allow your audience to quickly cycle through multiple statements in a fun, engaging way'. The company has also enhanced its 'piping and masking', to help individualize chat, and says the platform now allows users to build up a dynamic profile of their customers organically over-time, 'meaning they never have to ask the same question again'.

Web site: www.rivaltech.com .