Former Nielsen CMO Joins Board of Zappi

Ad and innovation testing platform Zappi has appointed former Nielsen CMO and We Work exec Marcy Shinder to its board of directors.

Shinder joined Nielsen in the CMO role in March 2014, after eighteen years at American Express; and has also served as Chief Growth Marketing Officer and Global Head of Partnerships at WeWork, and Chief Marketing and Communications Officer at WorkMarket. She is the holder of a Webby award and a founding member of Brilliant Friends Investing, a network dedicated to providing capital and advice to women-led businesses.

Zappi founder and CEO Stephen Phillips comments: 'We couldn't be happier to welcome Marcy to our board' Her incredible experience as a digital and creative marketing innovator at both SaaS and Fortune 500 companies will help guide us in our journey to scale for growth and deliver value to modern marketers'.

Web site: www.zappi.io/web .