Price Tracking Firm Prisync Buys Competitor Marguard

Competitor price tracking and monitoring specialist Prisync, headquartered in Istanbul, has acquired Lithuania-based competitor Marguard. Terms of the deal have not been disclosed.

Prisync automates the collection of competitor price and stock availability data for online retailers. The firm says the acquisition expands its own portfolio to more than 600 retailers and manufacturers from over 50 countries worldwide. In 2019, the company acquired Australia-based competitor Spotlite, and last year, it bought UK-based competitor Competitor Price Watch.

Commenting on the acquisition, Marguard CEO Mindaugas Bal&cbreve;inas said: 'I have four daughters. Marguard was the fifth one. Together with other 'parents' we raised it from a 'baby' with domestic clients and handmade Excel reports, to a company with tens of worldwide clients, innovative IT solutions, and respectful customer service. I'm sure this 'wedding' with Prisync will help our clients to solve even more pricing problems and win daily price wars against their competitors'.

Prisync, which is led by CEO and co-founder Burc Tanir (pictured), is online at www.prisync.com .