ENGINE Launches Audience Intelligence Platform

Media and marketing services company ENGINE has launched a platform called Audience Intelligence, offering first-party data and integrations to enable advertisers to target audience profiles and develop media plans.

Founded in 2005, ENGINE has global headquarters in New York and sixteen offices across North America, the UK, Europe and Asia-Pacific from where it offers insights, creative, media, data and technology services. Its new Audience Intelligence platform uses consumer media behavior across linear TV, CTV, print, radio, digital, social media and podcasts. The tool provides insight into the demographic and psychographic makeup of customers and prospects, including what they are watching, reading, listening to, and what they value and find interest in.

Audience Intelligence is based on a combination of inputs, including a nationally representative 25,000-person survey of the US population. It also includes passively aggregated purchase data that provides intelligence on what people are buying at point of sale. Additional integrations with first-party data sources create more than 5,000 target segments - from auto intenders to new home buyers to environmental enthusiasts, to ENGINE's portfolio of audiences launched last year (ENGINE Audiences).

Andy Davidson (pictured), who leads data strategy and analytics for the group's research and analytics division, ENGINE Insights, comments: 'Drawing upon ENGINE's full-service marketing expertise, Audience Intelligence was built with ease of use for agencies and brands top of mind. With just a few simple clicks, media buyers create customized audience profiles, visualize behavior across media channels, plan targeted campaigns, and activate programmatic advertising'.

Web site: www.enginegroup.com .