Senior Hires for Melbourne's Mobile Digital Insights

Australia-based multinational mobile marketing research and consulting firm MDI (Mobile Digital Insights) has appointed Kim Albert as MD of its Australian operations, and Marsha Montebello in the newly created role of Commercial Director.

Melbourne-based MDI, which was launched in 2014 as 'Mobile Digital Indaba' by former TNS exec James Fergusson, delivers qual and quant 'in-the-moment' and longitudinal research through digital platforms and mobile solutions. Albert joins after serving as Chief Solutions Officer at DBM Consultants, prior to which, she spent fourteen years at Kantar - initially as a Consultant, and more recently as Executive Director - Delivery.

Montebello has more than twenty years of client-side insights, brand, strategy and innovation experience. She joins from Bulla Dairy Foods, where she latterly served as Head of Insights - Long-term Growth & Customer Experience, before which, she worked for Target Australia, as Customer Insights Manager - Women's & Home. In her new role, she is charged with developing research approaches for FMCG organisations.

Commenting on the appointments, Fergusson said: 'Kim brings a focus on high performing teams and quality research to our growing business and she is proving to be a great addition to the MDI team. Marsha is a strong fit with MDI and is ideally qualified to collaborate with our FMCG clients in the development of innovative, effective yet disruptive in-the-moment research methodologies with the aim of delivering sound commercial results.'

Web site: www.mdi-global.com .