Customer Data Firm Okendo Raises Funds to Expand Team

In the US, customer data marketing platform Okendo has raised $5.3m in a seed round of funding, which it will use to hire across all departments, with a focus on engineering, marketing and sales positions.

Using Okendo, brands can generate, manage, analyze and use customer data to power personalized marketing communications and customer experiences. Since launching in 2018, brands using the platform have collectively captured more than 20 million individual points of zero-party customer data (a type of data that consumers intentionally and proactively share with a brand). This information spans all categories including identity, demographic and psychographic data; and merchants use it to adjust all aspects of their operations - from marketing to support to product development.

Okendo's seed round was led by Index Ventures. Part of the funding will be used to expand the firm's platform beyond its customer reviews app into a platform with a suite of integrated products for helping consumer brands manage their customer relationships.

Matthew Goodman (pictured), co-founder & CEO of Okendo, comments: 'We doubled headcount in 2020, mainly in our engineering team as we're a very product-centric company. We intend to further accelerate team growth in 2021 with plans to triple to over 60 employees by the end of the year, as we build out our platform and enable consumer brands of all sizes to more effectively manage and leverage their owned customer relationships'.

Web site: www.okendo.io .