MERGE Buys Marketing Consultancy Blue Moon Digital

In the US, health and wellness sector tech company MERGE has acquired digital marketing consultancy Blue Moon Digital, which combines performance marketing, analytics, data science and technology. Terms of the deal have not been disclosed.

Led by CEO Cindy Brown (pictured), Blue Moon Digital uses real-time insights to help clients accelerate digital transformation. Its Analytics team offers tag management tool implementation, web site analytics platform optimization, and in-depth analysis to answer business questions on web site, product and visitor performance. The firm has more than 120 employees at its main office in Denver, Colorado.

MERGE says the buy adds to its technology platform, and brings a complementary client roster which includes 65 retail brands. Following the takeover, all members of the MERGE and Blue Moon Digital leadership teams will remain in their current roles.

MERGE CEO Patrick Venetucci comments: 'Fusing Blue Moon Digital's command of eCommerce and data analytics with MERGE's content and technology capabilities facilitates our ability to drive traffic and transactions for clients in a powerful way and differentiates MERGE as an agency partner capable of building brands that tangibly increase client revenues'.

Web sites: www.mergeworld.com and www.bluemoondigital.co .