Fashion Analyst Omnilytics to Buy Data Firm Supahands

Singapore-based fashion market intelligence and insights software platform Omnilytics is to acquire data labelling platform Supahands, in a deal valued at $20m.

Founded in 2014 and headquartered in Malaysia, Supahands offers access to a system called the 'human intelligence machine', through which it cleans datasets and trains artificial intelligence (AI). Solutions include image annotation, data transcription and data tagging and categorization, and use cases include geospatial imaging, sentiment analysis and optical character recognition.

Fashion Analytics says the deal will strengthen its own proprietary Product Match solution, which enables brands and retailers to compare the same or similar stock-keeping units (SKUs) across multiple platforms and provide insights into how the market is pricing the same products. As part of the acquisition, Supahands co-founder and CEO Mark Koh will join the Omnilytics Board in the role of Chief Strategy Officer.

Kendrick Wong (pictured), CEO and co-founder of Omnilytics, says the firm's vision is to enable a more intelligent, connected retail ecosystem, enabling brands to stay ahead of their competitors. He comments: 'Our acquisition of Supahands marks a pivotal step in our journey, filling a critical gap in our existing tech capabilities as we take one step closer in becoming retail's most important data stack'.

Web sites: www.omnilytics.co and www.supahands.ai .