StoryFit Names Head of Research & Strategy

AI-based entertainment industry insights firm StoryFit has appointed former 20th Century Fox researcher Marina Kosten as Head of Research & Strategy.

During more than a decade at the broadcaster Kosten (pictured) served as VP of Consumer Research for 20th Century Fox International, leading research to guide the release of films and franchises such as X-Men, Die Hard, Bohemian Rhapsody, The Martian and Ice Age in top 15 global markets. Earlier she worked at games software firm Activision-Blizzard, on global consumer insights for the Guitar Hero and Call of Duty game franchises, as well as the company's portfolio of licensed products; and before this she worked as a social researcher at several global research organizations.

Kosten, who has a background in psychology, is currently a Senior Fellow at the Center for the Digital Future at USC Annenberg, advising on trends in digital marketing, entertainment, business strategy, technology, communications and policy-making.

StoryFit Founder & CEO Monica Landers comments: 'At StoryFit, providing strategic audience insights is core to finding success for our entertainment clients. Marina brings extensive global studio experience to our leadership ranks. Her range and expertise across genres, international territories and content types will enable us to amplify the magnitude of insights developed for studios and streamers'.

Web site: www.storyfit.com .