The Nursery Hires for New Head of Health Role

UK-based brand and communications research agency The Nursery has hired long-time Cello Health exec Elena Geatches for the newly created position of Head of Health.

The Nursery provides custom qual and quant brand strategy research, including employee mood studies, research among children, segmentations and advice for start-up businesses. Geatches (pictured) joins from Real Chemistry (formerly W20) where she served as MD, Integrated Intelligence, EMEA. Prior to this she spent eighteen years at Cello Health Insight, latterly as Client Services Director and earlier as Director of Market Research. Her background includes experience in most primary and secondary methodologies, across many therapy areas.

In her new position, Geatches will lead The Nursery's existing healthcare offer. COO David Alterman comments: 'We are so excited to welcome Elena to The Nursery. She has a fantastic track record in the industry, and we can't think of anyone better to help us develop our health research business'.

Web site: www.the-nursery.net .