PepsiCo Launches 'Pepviz' Data Practice

Multinational food, snack and beverage corporation PepsiCo has launched an in-house data practice called Pepviz, using real-time insights, advanced analytics and data science to target shoppers.

Pepviz combines a predictive model with PepsiCo's customer data, to help retail partners reach shoppers in a personalized way, across multi-platforms. This includes identifying the right target audiences, and also seeing which stores shoppers are visiting and what food and beverage products they buy from other stores.

The new practice also promises a complete customer view, which includes shopping and lifestyle behavior, can use data and analytics to identify locations with the greatest potential for eCommerce growth, and offers clustering assortment to meet localized shopper demand.

Kate Garner (pictured), SVP Marketing at PepsiCo, told Campaign magazine: 'We can help our retail partners parse out what their consumer shopper segments look like. We want to drive credibility and help retailers understand that we're starting to see a whole set of new questions and we have to leverage data and process information to understand it'.

Web sites: www.pepsico.com and www.pepviz.com .