Schlesinger Debuts Simulated In-Store 'Virtual Aisle'

International data and research services company Schlesinger Group has launched a life-size virtual shopping aisle, which simulates an in-store shopping experience to gain in-context insights.

Powered by shopper insights specialist Informed Decisions Group, Virtual Aisle allows researchers to simultaneously test multiple design options and modify stimuli. It can also test merchandising placement, POS signage and branding elements, pricing strategies, and other retail visuals, in order to identify design options to later test in research or in-market testing. Visualization of retail shelving displays and shopping environments is achieved through high-resolution image reproduction technology, and participants can examine virtual products in detail, just as they would in-store, with 3D interactive touch-screen technology.

The Informed Decisions Group's engineering team customize the solution to meet specific testing objectives, and remains on site during the interactions. Schlesinger Group CIO Isaac Rogers comments: 'This virtual-reality solution expands our portfolio of qualitative ResTech to help make it smarter, faster and easier for our clients to capture compelling shopper insights'.

Web sites: www.schlesingergroup.com and www.idg-consulting.com .