Zappi Buy Brings Stats Tools and Expertise

UK-based ad and innovation testing platform Zappi has acquired the business and assets of Chicago-based start-up Data Quorum, including its library of statistical tools.

Although just announced, the buy took place as of 1st July. Data Quorum was founded in 2019 and comprised a three-person team which built and delivered custom automated statistical analysis applications via SaaS. Paul Holtzman, Mary-Beth Lake and David Thomas all have more than twenty-five years of experience in research and statistics, and their arrival will bolster Zappi's solution building, analysis and reporting capabilities.

Zappi CEO Stephen Phillips says of the buy: 'I'm pleased to welcome Data Quorum to Zappi. Paul, Mary-Beth and David are tenured statisticians and researchers and we're lucky to have the benefit of their expertise and statistical tools at our disposal. They will be an asset to both our platform and our culture'.

Web site: www.zappi.io/web .