Eyeota Promotes for COO and SVP of Product Roles

Audience technology platform Eyeota has promoted Marc Fanelli to the role of Chief Operating Officer, and Rob Armstrong to Senior Vice President of Product.

Eyeota offers an audience technology platform helping marketers, data owners and research companies understand customers and enhance their marketing strategies. Fanelli (pictured) joined last year as SVP of Strategic Partnerships and Development, having previously worked for Impact as GM of the Marketing Intelligence Product Suite, and led global data and analytics businesses for data providers and agencies including Acxiom, Merkle and Experian. In this expanded role he will oversee account management, customer success, data operations, privacy compliance, data governance and business operations for metrics, measurement and sales reporting and administration. He will also lead a new department for vendor management and procurement.

Armstrong, who joined early this year, is the co-founder of public-facing e-mail address provider lockr, and of B2B intent data specialist Bombora (previously known as Maddison Logic, where he served as VP Product Manager). During his career, he also served as SVP Product Manager at social media share data firm ShareThis, Head of Product Management at media consultancy AdFin, and Product Manager at marketing measurement software and analytics firm DoubleVerify. He will now oversee the continued development and production of Eyeota's core offerings and data products, having been instrumental in the production of ID agnostic technology Eyeota Translate.

CEO Kristina Prokop comments: 'The positive impact of Marc's efforts and focus on improving Eyeota's structure, metrics, collaboration and transparency has been immeasurable and felt across the entire business. Under his leadership, I am confident that we'll see continued growth and increased efficiency as we continue to expand our global data impact. Since joining Eyeota, Rob has shown what the power of product can do for our company. His depth of knowledge, entrepreneurial spirit and can-do attitude have catapulted us into a new phase as both an industry and thought leader'.

Web site: www.eyeota.com .