Invoke Launches Online Groups Solution

Online consumer researcher Invoke has launched Vis-a-Vis, a solution allowing clients to conduct face-to-face online focus groups using a range of rich, interactive elements.

Invoke takes a tech-based approach to research in the entertainment, advertising and general consumer products sectors, helping to optimize content, marketing and products for target audiences. The firm is based in Boston, with offices in Los Angeles and New York City.

Vis-a-Vis promises a one-stop solution for in-depth qual and quant insights. CEO Gigi Wang says the new solution 'goes beyond online focus groups, blending the data-rich, interactive elements of a typical Invoke session with the irreplaceable value of seeing real-time, face-to-face reactions from target viewers'.

She adds: 'It's a major win for entertainment creators and general consumer marketers seeking an understanding of their audiences' reactions, and - more importantly - why they feel the way they do. This allows teams to confidently turn around same-day, audience-driven changes from storylines and character development to marketing campaigns'.

The company is online at www.invoke.com .