Accretive Launches OOH Effectiveness Measures

In the US, out-of-home (OOH) data specialist Accretive Media has launched a suite of automated measurement products called Accretive Outcomes, which it claims is the first set of effectiveness measurement tools built specifically for the OOH market.

With access to more than 350,000 US screens, Accretive combines data, targeting and measurement capabilities to engage the on-the-go consumer using proprietary products Accretive Data Lake, Out-of-Home Graph and I-SEA. The firm's new patent-pending Accretive Outcomes has been built for the OOH market, while Accretive says existing solutions are either platform-specific or use mobile ad measurement principles adapted for OOH.

The new platform is built on the company's Out-of-Home Graph, which offers a repository of POI (point of interest) data, screen locations, household information, mobile location data, and online and off-line sales data. This - combined with campaign data to help advertisers understand the impact of their OOH advertising - offers metrics around web visitation, online sales, app downloads, foot traffic, reach/frequency, return on ad spend, and custom off-line sales reports. All reporting is based on the OAAA's newly adopted exposure methodology.

Company founder and CEO Craig Benner (pictured) comments: 'Advertisers want to invest more in out-of-home advertising, but can't spend tens of thousands of dollars and wait weeks after every campaign to determine if the spend was worth it. Accretive Outcomes ensures that advertisers clearly understand how their out-of-home investment is performing, regardless of the screen, the platform, or the format they ran'.

Web site: www.accretiveads.com .